Running as a candidate puts you front and center. We'll discuss making sure you and your values are reflected in your campaign, your personal story, and your campaign message. Your campaign message will have to be spread across platforms to reach voters. In this cohort, we'll focus on building your image and how to share your message online and through earned media.

You want to overcome obstacles, break down barriers, and reset the table? Let's do it together. 

from the boardroom to the ballot box

✔️ Develop a contrastive and focused message, using a Trully Message box, to ensure you and the campaign resonate with voters. 

✔️ Learn how to interact with press frequently and speak to the media with confidence. 

✔️ Learn how to build and redefine campaign press relationships.

✔️ Develop a press and earned-media plan.

✔️ Learn to create and deliver sound bites and master the art of flagging and pivoting during media interviews. 

✔️ Own your space, stand in your power, stop apologizing, and get comfortable speaking to any audience, large or small, on your values regardless of popularity.

A run for office
takes training...


You'll receive our Campaign Personal Branding Audit Workbook that includes a questionnaire that will help you gain instant clarity and identify the biggest campaign media opportunity areas -- before we even get started. Then you'll book two one-on-one calls with us at the start and finish of the program to ensure you reach your goals and are clear on what to do next. We'll have two video calls each week. The first call we'll explore a concept with guest speakers and the second an implementation call where you will apply this directive to your personal brand and campaign strategy.  


Each Tuesday, we'll gather for 45-minutes for knowledge-share and explore different ways you can take immediate action in support of your ambitious goals and strategically build your brand and take control of it to further position you as a persona of influence and authority in your domain. You'll need creative space and dedicated time to actually "do the work." Each Friday, we'll hold a 60-minute "virworking" space to ensure you stay on track. We'll be on hand to help you make decisions and optimize your efforts. 

How she Candidate works

Unmatched Learning
6 weeks of a highly effective group learning experience that is unmatched by any strategy-building program you've ever attended. Each week you'll receive access to a new lesson with adequate time to learn and apply the information before proceeding to the next step.

Radical Accountability
Think of us as your accountability partners. We will ask you about your progress and be honest with you when we see your efforts dwindle. Together, we will help you develop yourself and fulfill your potential.

On-Demand Accountability
You'll be given customized attention through group video calls 2x per week. You'll also receive daily support when you post your questions on our private Slack channel.

Transformational Results
Expect a transformational experience that will change the way you see yourself. There's nothing more fulfilling than leveling up to your full true purpose. Are you ready?




What you will get


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she Candidate is the place to be for women, femme, and nonbinary people planning to run for office as well as public officials, campaign managers and press secretaries. The answer is YES! if this sounds like you:

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You practice uplifting other women and believe we rise together. You are serious about using your work to make the world a better place for women, gender minorities, marginalized communities, and are undeniably pro-worker, pro-business and pro-choice.

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You are coachable, kind, and eager to learn new skills. 

You cried happy tears when Kamala was sworn in. 

You are always game to cut through the noise, roll up your sleeves and get to work. 

is she candidate for you?

Q: Do you offer refunds?

A: Please do not enroll if you are not absolutely certain this is the right program for you. We put an enormous amount of time and resources into our program, and we expect you to do the same. We do not issue refunds. 

Q: Is there a payment plan option?

A: Yes, email our office at if you would like to set up your payment plan and make your initial deposit.

Q: How many spots are available?

A: There is a maximum of 6 spots available for each cohort. We believe smaller intimate settings provides a better group learning environment. 

Frequently Asked Questions

join the wait list

Are you ready to begin?