We believe the need for women in politics to step into their power has never been greater. No single town hall meeting, debate, or press conference is as essential to your campaign as your digital brand. Your digital brand is the first ‘true’ engagement voters will have with your brand. Consider it the frontline of your campaign efforts.
Running as a candidate puts you front and center. We'll discuss making sure you and your values are reflected in your campaign, your personal story, and your campaign message. Your campaign message will have to be spread across platforms to reach voters. In this cohort, we'll focus on building your image and how to share your message online and through earned media.
You want to overcome obstacles, break down barriers, and reset the table? Let's do it together.
✔️ Develop a contrastive and focused message, using a Trully Message box, to ensure you and the campaign resonate with voters.
✔️ Learn how to interact with press frequently and speak to the media with confidence.
✔️ Learn how to build and redefine campaign press relationships.
✔️ Develop a press and earned-media plan.
✔️ Learn to create and deliver sound bites and master the art of flagging and pivoting during media interviews.
✔️ Own your space, stand in your power, stop apologizing, and get comfortable speaking to any audience, large or small, on your values regardless of popularity.
A run for office
You'll receive our Campaign Personal Branding Audit Workbook that includes a questionnaire that will help you gain instant clarity and identify the biggest campaign media opportunity areas -- before we even get started. Then you'll book two one-on-one calls with us at the start and finish of the program to ensure you reach your goals and are clear on what to do next. We'll have two video calls each week. The first call we'll explore a concept with guest speakers and the second an implementation call where you will apply this directive to your personal brand and campaign strategy.
Each Tuesday, we'll gather for 45-minutes for knowledge-share and explore different ways you can take immediate action in support of your ambitious goals and strategically build your brand and take control of it to further position you as a persona of influence and authority in your domain. You'll need creative space and dedicated time to actually "do the work." Each Friday, we'll hold a 60-minute "virworking" space to ensure you stay on track. We'll be on hand to help you make decisions and optimize your efforts.
6 weeks of a highly effective group learning experience that is unmatched by any strategy-building program you've ever attended. Each week you'll receive access to a new lesson with adequate time to learn and apply the information before proceeding to the next step.
Think of us as your accountability partners. We will ask you about your progress and be honest with you when we see your efforts dwindle. Together, we will help you develop yourself and fulfill your potential.
You'll be given customized attention through group video calls 2x per week. You'll also receive daily support when you post your questions on our private Slack channel.
Expect a transformational experience that will change the way you see yourself. There's nothing more fulfilling than leveling up to your full true purpose. Are you ready?
What you will get
Q: Do you offer refunds?
A: Please do not enroll if you are not absolutely certain this is the right program for you. We put an enormous amount of time and resources into our program, and we expect you to do the same. We do not issue refunds.
Q: Is there a payment plan option?
A: Yes, email our office at firstname.lastname@example.org if you would like to set up your payment plan and make your initial deposit.
Q: How many spots are available?
A: There is a maximum of 6 spots available for each cohort. We believe smaller intimate settings provides a better group learning environment.